Want Your Work Discovered in International Markets? Global Amazon Author Pages Can Help
Did you know by having only one Amazon Author Page you are missing out on potential opportunities to get your book discovered internationally?
While it may not seem intuitive to have multiple Amazon Author Pages on various global Amazon sites, this is a crucial step in enhancing your book’s discoverability in international markets. It is important to make your biographical information available on as many regional Amazon sites as possible.
Why Amazon Operates Regionally
Amazon has regional sites set up in different countries to ensure that local products are available in the most efficient way possible, including offering site content in native languages. Amazon developed this business model with the primary goal of serving its mission: to become “Earth’s most customer-centric company.”
We are committed to making all of your books available on each regional Amazon site as they are brought to market. However, only you can control how you communicate your persona through your Amazon Author Page. This is why it is very important that you be proactive in setting up and maintaining your regional Amazon Author Pages.
Regional Amazon Sites
Here are the Amazon sites where regional Amazon Author Pages exist. The links will take you to each site’s Author Central where you will be guided on how to set up your regional page:
Tips for Seamlessly Setting up Regional Amazon Author Pages:
1. First, prioritize setting up your USA Amazon Author Page on Amazon.com regardless if another region’s site is more relative to your local area. It is critical to have a USA Amazon Author Page as it is where your titles will be exposed to the most potential sales. If you are new to setting up an Amazon Author Page, get started here.
2. Follow these quick steps to ensure it’s optimized with your social media feeds.
3. Quickly work down the list of regional sites mentioned above, following the same pattern as you did for the USA Amazon Author Page. If you reside in a region that does not (yet) have a local Amazon Author Page service available, rest assured, this will not decrease your likelihood of getting discovered in your local market.
⇒Pro Tip: If you get stuck on the language transformation, plug the text into Google Translate, or use Google Chrome to access the site and select to translate the page directly. Note, the translations aren’t always perfect, so make sure to use discretion.
4. Don’t hesitate to reach out to your editor if you have any questions.