Tradeshows & Conferences: Staying Connected with Industry Professionals, Academicians, Researchers, and Scientists
Each year, Elsevier’s Science and Technology Books division exhibits at many conferences around the world. While we would be honored to participate in every conference across all subject areas, we select venues that best reach our key markets. We carefully evaluate all possible choices to ensure we are contributing to the most important events throughout the year.
Our primary goal in attending conferences is to present our products to a multitude of academicians, researchers, scientists, and professionals in industries where we can make important contributions. We use these events to not only promote recently published, forthcoming, and already existing books and journals, but also to interact with our esteemed authors and editors. Additionally, these events provide us an opportunity to conduct market research when speaking to attendees and experts who are on the forefront of their respective subject areas.
Recently Attended Conferences
We recently attended several events in the Life Sciences arena. The following information will give you a better understanding of the work that goes into promoting the books we represent at these types of conferences.
To fully prepare for these meetings, we collaborated with partners across Elsevier’s business groups, including Cell Press, S&T Journals, Health Science Books, and Health Science Journals in an effort to showcase your research content to more than 37,000 industry individuals.
Each conference featured appropriate audience and market booth graphics, pre-show marketing postcards and/or emails, flyers, books and journals on display, a post-show marketing email campaign, and in some cases, a competition/raffle and giveaway to fully engage the audience. Additionally, we collaborated with our publicity and social media teams to deploy a press release at the start of the conference, utilizing social media outlets such as Facebook & Twitter to ensure constant communication of current events, author presentations, and event pictures, etc.
The American Association for Cancer Research’s(AACR) mission is to prevent and cure cancer through research, education, communication, and collaboration. AACR’s Annual Meeting attendees are laboratory scientists and clinical investigators specializing in all aspects of cancer research, including experimental therapeutics, clinical and translational research, molecular targeted therapies, chemistry, molecular biology and genetics, immunology and immunotherapy, tumor biology, toxicology, and prevention.
Our authors, Stephen Wong and Xiaoyuan Chen, wrote a blog post for SciTech Connect, which included a free chapter: “What’s Next for Personalized Cancer Diagnosis and Treatment?”
Experimental Biology (EB2014) is an annual meeting comprised of multiple guest societies and six sponsoring societies, including:
- American Association of Anatomists (AAA)
- The American Physiological Society (APS)
- American Society for Biochemistry and Molecular Biology (ASBMB)
- American Society for Investigative Pathology (ASIP)
- American Society for Nutrition (ASN)
- American Society for Pharmacology and Experimental Therapeutics (ASPET)
The general fields of study include anatomy, physiology, pathology, biochemistry, nutrition, and pharmacology. The majority of scientists represent university and academic institutions as well as government agencies, non-profit organizations, and private corporations.
- CVP Symposium: Stem Cells for Cardiac Repair
- Breast Cancer Workshop
In addition, we worked with the American Association of Anatomists (AAA) to tweet and retweet about their recent publication, Neural Crest Cells, edited by Paul Trainor. In addition, one of our authors, Monte Willis, wrote several blog posts for SciTech Connect, including:
- Titin Regulation of Cardiac Stiffness: Molecular Mechanisms of Diastolic Dysfunction
- A Fold in Time: Cardiac Dysfunction, Cellular Distress & the Need for Future Therapies
The American Society for Microbiology’s (ASM) 114th annual meeting showcased the central role of microbes in the biosphere and communicated today’s cutting-edge science in the diverse areas of microbiology through a wide range of interactive workshops, scientific sessions, and networking events. In collaboration with Cell Press, we showcased the breadth and depth of the research content that Elsevier publishes in this discipline.
You’ll find Elsevier’s Science and Technology Books division at a number of crucial conferences during the remaining months of 2014. Visit elsevier.com for the complete list. We look forward to seeing you there!
Author Connect Archives
- SciTech Connect: Elsevier’s Author Blog Helps Increase Online Discoverability
- Partnerships: How We Help Users Find Your Books
- eBook Platforms: Discoverability in the Age of ‘Search’ on Online Retailers and Library Aggregators
- Discoverability: Irked by Wikipedia Errors? Here’s How to Fix Them
- Global Campaigns: Localizing Content to Expand International Visibility of Your Book
- Discoverability: How Author Identification Can Reduce Name Ambiguity
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- Discoverability: SEOwning Your Blog Posts
- SciTech Connect Is Quickly Growing in Popularity – Why We Have Elsevier Authors to Thank
- Want Your Work Discovered in International Markets? Global Amazon Author Pages Can Help
- Merging Websites to Improve User Experience and Discovery
- Top 10 Author FAQs about Book Metadata and How It Impacts Your Book
- Making Your Book More Discoverable in Google’s Online Platforms
- Internet Indexing: Why it Matters and How Elsevier Helps
- Publicity: So Your Book Won an Award! Now What?
- Publicity: Making ElsevierConnect Work for You
- Publicity: Put Your Book’s Review to Work
- Publicity: Write for Elsevier Connect - Elsevier's "60 Minutes"
- Publicity: How to Get Your Book the Exposure You Want
- Publicity: What Makes Your Book Worthy of an Award Nomination? What We're Winning These Days and Why
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- How Elsevier Reaches the World’s Most Skeptical Audience
- Top Author FAQs about Book Reviews & Awards—An Author’s Guide to the Process
- Publishing: Faster Delivery of Time-Sensitive Content
- eBook Forums: A Place for Librarians to Discuss Market Trends and New Opportunities
- Intellectual Property: Combatting Digital Piracy
- Publishing: Choosing the Best Format for Your Book
- Publishing: Free Author Workshop Videos to Help Navigate the Publishing Process
- Publishing: How eBooks are Produced and Distributed
- Publishing: An Author’s Perspective on How to Write a Successful Single-Authored Book
- Publishing Campus: A New Website Featuring Free Access to Online Lectures, Interactive Training, and Professional Advice
- Mendeley: A New and Easy Way to Manage Your Research
- Ready to Write Again? How to Write a Book Proposal That Gets Reviewed, Approved, and Published
- An Inside Look at the 40+ People Behind Your Book
- Publishing: Why Write a Major Reference Work Article
- Get to Know an Acquisitions Editor: Marisa LaFleur
- 5 Simple Tips To Minimize Edits To Your Book Chapter
- Value of Books
- Amazon: How Author Pages Influence Buyers’ Purchasing Decisions
- Amazon: Short-Term Discount Promotions – Extending the Life of Older Content
- Channel Partners: Expanding Your Book’s Reach Through New Partnerships
- Amazon: 3 Simple Tips for Optimizing Your Amazon Author Page
- Anatomy of an Amazon Product Detail Page for Elsevier Books
- ScienceDirect: Changing the Way Libraries and Their Researchers Find, Buy, and Interact With Reference Content
- ScienceDirect: How Elsevier Keeps Your Librarian Informed
- ScienceDirect: New Visual Learning Tools Change How Readers Consume Information
- ScienceDirect: A New, Improved Mobile Experience Is Here
- ScienceDirect: New Content Innovations Are Garnering Significant Praise
- Take Your Research on the Road This Summer with Mobile Optimized Book Chapters on ScienceDirect
- Facing Contemporary Challenges in Librarianship Download
- Fact-Based Analytics Empower Librarians to Fill In Content Gaps
- A Student’s Path to Discovering Your Book on ScienceDirect
- 5 New Videos That Provide Time-Saving Tips for Your Research
- Social Media: Tweet, Tweet - Elsevier Embraces Twitter
- LinkedIn: Optimizing Your Professional Profile
- Facebook: Optimize Your Profile and Professional Reach
- Reddit: Expand Your Online Discoverability and Demonstrate Your Expertise
- LinkedIn: Quick Tips on How to Promote Your Book
- Twitter: Make Yourself Discoverable and Become an Influencer in Your Field
Tradeshows & Conferences
- Tradeshows & Conferences: A Platform to Promote Your Book
- Tradeshows & Conferences: Staying Connected with Industry Professionals, Academicians, Researchers, and Scientists
- Tradeshows & Conferences: Top 5 Engagement Activities, Plus a List of Upcoming Exhibits in 2015
- eBook Forums: Knowledge to “Fill in the Gaps”
- Author Connect Newsletter - September
- Author Connect Newsletter - November '13
- Author Connect Newsletter - January '14
- Author Connect Newsletter - March
- Author Connect Newsletter - May
- Author Connect Newsletter - July
- Author Connect Newsletter - September 2014
- Author Connect: Top 10 Most Read Articles!
- Author Connect Newsletter - November 2014